WWE reported their Q3 Financials this morning, and the promotion announced that Live Event revenues increased 20% to $26.1 million from $21.8 million in the prior year quarter primarily due to the staging of 6 additional events and higher average ticket prices in North America
There were 85 total events in the current quarter, including 79 events in North America and 6 events in international markets, as compared to 79 total events including 73 North American events and 6 international events in the prior year quarter. North American live event revenue increased 22% to $21.1 million from $17.3 million in the prior year quarter, driven by a 10% increase in the average effective ticket price to $48.98 and the staging of 6 additional events as compared to the prior year quarter. Average attendance of 5,100 was essentially unchanged from the prior year quarter.
Finally, International live event revenue increased 5% to $4.5 million from $4.3 million. There was a 16% increase in average attendance to 8,900, reflecting the strong performance of the Company’s events in Asia, but that was also offset by adverse changes in foreign exchange rates.