The WWE released their Q4 financial report today, and in that report broke down the performance of the company’s live events. The revenue or the live events increased 6% to $26.9 million. This was primarily due to running additional events in North America and higher average attendance in the Company’s international markets. Here is the breakdown…
* There were 82 total events, including 57 events in North America and 25 events in international markets, in the current quarter as compared to 78 events in the prior year quarter, including 52 events in North America and 26 in international markets.
* North American live event revenue increased 11% to $15.3 million versus the prior year quarter, driven by the staging of 5 additional events. Average ticket price increased 3% to $45.75 while average attendance declined 3% to approximately 5,700 fans.
* International live event revenue was essentially unchanged at $11.6 million versus the prior year quarter. A 15% increase in average international attendance to 6,000 fans was offset by a 14% decline in the average ticket price and the staging of 1 fewer event. The decline in the average ticket price reflected changes in territory mix. The prior year quarter also included three events in Abu Dhabi, an international market that has historically garnered higher ticket prices.