The WWE released their Q4 financial report today, and in that report discussed the future plans for the WWE Network. The company plans to continue to execute a five-part strategy to attract subscribers, including making the network available in new geographies, executing high impact customer acquisition and marketing programs, creating new content, expanding distribution platforms, and developing new features. They break it down as follows…
* WWE Network hits 1 million subscribers: On January 27, 2015, the company announced that WWE Network had surpassed 1 million subscribers1 just 11 months after launch. These results represent a 37% increase (24% domestically) in subscribers since last reported at the end of third quarter 2014, driven primarily by a successful free November promotion, the launch of the service in the UK and significant additions for the Royal Rumble pay-per-view event. Through January 27, WWE Network had attracted more than 1.4 million unique subscribers with 71% of these subscribers active as of that date.
* WWE Network available in the U.K and Ireland: The Company continues to broaden the global distribution of WWE Network. WWE Network was made available in the UK on January 19 for £9.99 per month and Ireland for €12.99 per month with no commitment and the ability to cancel any time.
* Sampling – February Free: Based on the successful execution of the network’s free trial offering in November, all new subscribers who register for the network in February will receive the month of February for free, including the opportunity to watch WWE Fast Lane live on Sunday, February 22.
* Expanded WWE Network Distribution in Canada, the Middle East and North Africa: Rogers Communications, the Company’s exclusive network distribution partner in Canada, has reached agreements with Cogeco Cable Canada, Eastlink, Shaw and Shaw Direct, TELUS Optik TV and TELUS Satellite, and Videotron, ensuring WWE Network will be available nationally in Canada before WrestleMania (March 29). In addition, the Company has reached an agreement with OSN, the leading pay-TV network in the Middle East and North Africa, to distribute WWE Network in the region as a premium linear channel, launching before WrestleMania.
* New Content / Product Features: The Company is evaluating opportunities to expand the range of original network programming to include more exclusive live specials with sought after interviewees, talk shows, animation, and short-form content. To highlight debuting programs and identify the most popular content on the network for subscribers, the Company plans to roll out additional content carousels in the first half of 2015.